Yassy is a luxury jewellery brand created by Yasmine Elghanayan. Yasmine is a London-based jewellery designer who specialises in creating exquisite evil eye beaded bracelets. Each piece is handmade in London, using only the finest materials and techniques.

Yasmine's love and passion for jewellery and gemstones began at a young age, and she has since honed her craft to become a highly skilled and knowledgeable gemologist and jewellery designer. Her dedication to her craft led her to pursue a degree in gemology at the prestigious GIA, where she further developed her expertise in the field.

Yasmine's heritage is Iranian, where the belief in the evil eye is deeply ingrained in the culture. The evil eye is a symbol of protection, believed to ward off negative energy and bring good luck. Yasmine's designs are a reflection of this belief, and she is passionate about spreading the luck to the world through her jewellery.

Each evil eye bracelet is meticulously crafted, with attention to detail and a focus on quality. Yasmine's designs are not only beautiful but also meaningful, making them the perfect gift for yourself or a loved one.

Yassy has been featured in fashion magazines and worn by celebrities and influencers. Her designs are timeless, elegant, and unique, making them a must-have accessory for the fashion-forward.