Fine jewellery specialising in natural fancy colour diamonds.

Founded by Yasmine Elghanayan, a GIA Graduate Gemologist from London, YASSY jewellery is hand made using exceptional natural diamonds and gemstones, with each piece being uniquely elegant and investment worthy. 

Throughout history, gemstones, especially diamonds, have been a symbol of power, wealth and love. They are scintillating, natural artefacts. Each stone is brilliantly unique, paralleled by its own fascinating story going back millions of years. As far back as the first Century AD, Pliny the Elder said 'Diamonds are the most valuable, not only of precious stones, but of all things in this world.' YASSY is founded upon accentuating the beauty and individuality of these gemstones in an unaltered, clean and delicate state, allowing the wearer to exhibit a piece of Earth's history. To be passed down to generations to come. A piece of history frozen in time.